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Sometimes saying what you think a potential employer may find desirable may be more detrimental to your candidacy than you realize.  Just as in writing, cliches or trendy language like “passion” or “authenticity” may be off-putting to those who see those same buzzwords in every applicant’s marketing collateral.  This often leads the person reviewing your resume and/or cover letter to quickly discard your application in the circular file, i.e. the trash.  Check out this article on reframing your expressions and how to differentiate yourself from the unoriginal mainstreamers!  Link>>